Mobile Advertising

Facebook has been preparing to push personalized ads through its Messenger app, according to a report last week. The company will allow brands to send their own marketing materials through the popular chat app, suggests a leaked document apparently intended for Facebook's advertising partners. The c...

Jana on Thursday announced it has raised $57 million in Series C funding, enabling it to continue its plans to connect developing countries to the Web. Verizon Ventures led the funding round, with backing from Spark Capital and Publicis Groupe. The backing will give Jana -- which provides free, unre...

Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages -- not necessarily the newest -- first. The new approach to disseminating tweets was spearheaded by Twitter's CEO Jack Dorsey, who is under pressure because of the compa...

Google this week reportedly pulled one mobile ad blocker from the Google Play store and prevented another from being updated. The moves come on the heels of Samsung's announcement this week that it was opening up its mobile Web browser to ad blockers. AdBlock Fast, which was one of the first blocker...

Samsung on Sunday released a version of its mobile browser that supports applications that block advertising on Web pages. The browser upgrade can be applied to devices running Android Lollipop and higher. Apple released similar support for the Safari mobile browser last year, but this is the first ...

Facebook on Wednesday reported earnings of 79 cents per share on $5.84 billion in revenue for Q4 2015, and annual revenue of $17.93 billion, an increase of 44 percent year over year. Net income for the full year ended Dec. 31 was $3.69 billion. Analysts reportedly had expected per-share earnings of ...

AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD's algorithms focus on publisher analytics and price...

Twitter CEO Jack Dorsey on Sunday announced that four executives have exited the company. Alex Roetter and Kevin Weil, who managed the engineering teams responsible for generating ads; Katie Stanton, who helped guide the international offices; and Skip Schipper, who oversaw HR and recruiting, all ha...

Worldwide downloads of Android apps in 2015 were double those for iOS, but revenues from iOS apps were nearly twice those of Android, according to an App Annie report released this week. First-time device owners in emerging markets drove the huge increase in Android downloads, researchers found. "Th...

Foursquare on Thursday announced that cofounder Dennis Crowley has assumed a new executive role, and that it has raised $45 million in a new round of funding led by Union Square Ventures. Crowley has moved from his perch as CEO into the newly created position of executive chairman, which will let hi...

Apple is phasing out its iAd sales team and moving toward an automated system, according to news reports this week. Then-CEO Steve Jobs launched iAd six years ago to provide an alternative to existing mobile advertising platforms, but it never caught fire. Under the new iAd platform, publishers repo...

Apple this week revealed that technical difficulties with its News app have led the company to underestimate usage figures for the more than 100 publications offering content through the software. The company discovered an error in the app that's resulted in underestimating the number of readers usi...

Periscope on Tuesday announced integration with Twitter, allowing users to view its live-stream broadcasts directly in the Twitter iOS app. Previously, Periscope broadcasters could share only links to their videocasts in tweets. Now they can embed video directly into tweets, and the content can be s...