Mobile

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

Venn Software introduces a patented secure enclave technology, transforming the control over PCs in remote work settings. This innovation promises to bring the ease of mobile device management to the personal computer domain.

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.

AiBUY has developed an artificial intelligence approach to live online selling that brings shoppable videos to a new level of customer engagement.

Whether Walmart succeeds in winning over its customers could directly impact other retailers to follow suit. Either way, a key factor is collecting their insights.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

As physical stores enjoy a return of foot traffic from younger consumers, their banking and payment preferences present challenges to retailers.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

A gang of big banks, including Wells Fargo, Bank of America, and JPMorgan Chase, are reportedly preparing to launch a digital wallet product to compete with those offered by tech heavyweights Apple, Google, and PayPal.

TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States.

Many workers and managers in the United States and the United Kingdom place a higher value on trust in the workplace over financial compensation, according to new research released Tuesday. A survey of 500 workers and managers in the U.S. and U.K. conducted by Osterman Research for cybersecurity fir...

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.