Social Media

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

In a drastic rebranding move, Elon Musk scrapped the perky blue bird that symbolized Twitter for more than a decade and replaced it with an enigmatic X.

In just five days, the latest Twitter alternative, Meta's Threads, has garnered 100 million users, shattering a record formerly held by the wildly popular generative AI app ChatGPT.

Social media fueled the bank run on the Silicon Valley Bank, a run that sent shock waves throughout the U.S. banking industry, according to a 53-page report released last week by a group of university professors.

Digital Forensics Corporation is waging war to protect and educate the public about a rapidly growing trend in cybercrime dubbed sextortion, where online predators target teens and young adults with threats to expose sensitive personal photos.

Meta is taking to court a law enforcement intelligence company for gathering data about users of its Facebook and Instagram properties. The lawsuit, filed in a federal court in California, alleges that Voyager Labs, an international scraping and surveillance service, improperly collected data from t...

TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States.

The law aims to protect Americans by blocking and prohibiting all transactions from any social media company in, or under the influence of, China, Russia, and several other foreign countries of concern.

TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop a...

Streaming video content from non-mainstream providers might make you an unwitting target of content piracy. If you get a bargain pricing offer, you risk becoming the victim of scammers and hackers, losing personal data, and having your financial assets stolen.

The accounts can be used to run multiple pages and ad campaigns, creating new opportunities for online scams, disinformation, and election interference, according to the investigation by the Tech Transparency Project, a Washington, D.C.-based information and research organization that focuses on the...

Marketers looking to expand their customer engagement options could have untapped opportunities with influencers, given that these cohorts can be essential to a successful customer-centric marketing campaign.

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.