Expert Advice

A retail strategy for decades, bundling combines products or services into a single sales unit, offering various forms to suit different customer needs. Discover how this versatile approach boosts sales, enhances customer experience, and extends beyond the holiday season, providing year-round benefi...

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

Inaccurate product information sows confusion, undermines trust, and boosts return rates, costing retailers both revenue and credibility. Learn why smart retailers invest in product information systems.

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

Generative AI is set to revolutionize e-commerce content creation, offering personalized, context-driven content at an unprecedented scale. It enhances creativity, efficiency and opens new avenues for strategic content creation.

Discover the keys to Amazon seller success as we explore the effective utilization of tools that drive results in the highly competitive marketplace. Learn how savvy entrepreneurs navigate challenges and optimize their strategies to thrive and succeed on Amazon.

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

Retailers can win in the e-commerce arena by adapting payment strategies, enhancing online checkouts, and leveraging technology to foster brand loyalty -- ultimately leading to sustained customer engagement and profitability.

To combat chargeback fraud in e-commerce, follow these tips on utilizing machine learning, analytics, and end-to-end solutions while prioritizing customer experience. Discover how to effectively fight fraud and maintain a seamless shopping experience for legitimate customers.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

Retailers who want to avoid losing revenue and having customers defrauded need to understand how fraud is happening now. Let's explore how to cope with these prevalent tactics being used by fraudsters.