Retail

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

It's no secret that brand affinity -- a shopper's preference for a particular brand -- can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to influence shopper behavior is paramount for success.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

It's never too early for a retailer to start thinking about the holiday season, although this year, they may want to delay thinking about it a while longer. That's because prognosticators are predicting a lackluster holiday sales season in 2023.

The Container Store prioritizes mobile marketing with Vibes to target college students with personalized SMS, MMS, and Mobile Wallet strategies aimed at boosting sales and consumer loyalty during its College 2023 campaign.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

New data offers deep insights into the best times to post on social media, underlining the importance of strategic scheduling for successful customer engagement and conversion.

The retail sector continues to endure the full impact of cyberattacks, shouldering the weight of being the most targeted industry for malicious activities.

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.

AiBUY has developed an artificial intelligence approach to live online selling that brings shoppable videos to a new level of customer engagement.

Subscription sales models can significantly transform business outcomes by generating steady revenue and enhancing customer satisfaction. Diversifying offerings through access and acquisition models across a variety of products, from consumables to essential services, is a key subscription business ...

Retailers can win in the e-commerce arena by adapting payment strategies, enhancing online checkouts, and leveraging technology to foster brand loyalty -- ultimately leading to sustained customer engagement and profitability.

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.