Online Advertising

Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisel...

Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's exam...

The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. Th...

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...

A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don't deliver meaningful results, while near...

Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...

When it comes to marketing strategies, nothing is more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign. Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let's d...

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...

Online shoppers beware: a fast-selling marketplace of fake reviews is trying to lure you into buying products on major digital store sites and social media outlets.

The "2020 State of Email, Fall Edition" report from email marketing firm Litmus found that 77 percent of marketers said email is one of their two most effective marketing channels. Additionally, 78 percent of marketing executives indicated email marketing is vital to the overall success of their com...

Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- ...

Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, chan...

Walmart is embracing new strategies, partnerships, and infrastructure that have modernized its e-commerce platform and made it a more formidable rival to Amazon. In particular, three big factors are at play: enhanced content opportunities, the introduction of new fulfillment capabilities, and the in...

Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibite...