Together with the appearance of Windows Vista and Mac OS X systems the concepts „widget” and „gadget” became popular. Both mean exactly the same – desktop applications which can communicate with a data source on the Internet and show this data to a user in an attractive way.
The development of platforms such as Google Gadgets, Windows Live, Netvibes, Pageflakes and many more cover up the changes between a computer desktop and the Internet.
Popularization of gadgets as a microapplication providing quick information enables the use of these technologies on a company level (enterprise 2.0) and on a consumer needs level (ecommerce services, image campaign). The most important advantage of gadget technology is building a close and durable relationship with a user through being permanently present.
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