The world of franchising can be murky at times, with franchises often having little or no contact with their corporate head quarters. This can make it difficult for large franchises to maintain their original standards and offer the kind of service the original company was all about.
Let’s focus specifically on restaurant franchises. The best restaurant franchises provide training for every new franchise owner, passing on corporate knowledge and best practices. Many companies invite the new owners to their corporate headquarters specifically for this purpose. This is fine if you live reasonably near the headquarters but doesn’t make too much sense if the company headquarters are situated in Florida and the new franchise is to be opened in Alaska. This is not to say that human contact is no longer important or valued. Face to face meetings remain necessary. However, what happens after the meeting? Business travel can be long and tiring. Is the information given in the meeting really retained by the new owner, and does he pass this information on to his new staff in its original state?
BusinessWiki is corporate knowledge management software designed to relieve this kind of problem. There are numerous possibilities for franchising companies to use BusinessWiki for education. By implementing BusinessWiki an organization can keep all training materials in one place, easily logged into via any web browser. This completely reduces the need for printed educational leaflets which are easily lost and not environmentally friendly.
By using BusinessWiki for educational purposes franchising companies can:
- Reinforce the knowledge of franchise owners and managers, as well as their staff
- Create educational videos which are stored on the wiki and can be viewed any number of times
- Easily contact different branches
- Reduce pressure on their servers by reducing email contact
- Create a problems/FAQ page which all staff can refer to and contribute to
- Allow different branches to share knowledge and ideas quickly and easily
- Create page restrictions so that certain pages are only available to managers or open certain pages to the public
- Create an image of an open, innovative company
- Help to uphold and improve their brand
BusinessWiki is simple to implement and easy to use, giving it extensive potential as an e-learning platform. For more information on the uses and benefits of BusinessWiki, please see www.onbusinesswiki.com or contact Divante Ltd info@divante.pl.