Marketing is a unique combination of analytics and creativity. A high level of innovation is expected together with full measurability and effectiveness. It is therefore not surprising that marketing managers seek software which will allow them to gather knowledge and support innovation not only within the marketing department but also between their department and the rest of the company and in B2B and B2C.
Our solutions support the marketing department in the following areas:
- Communication with customers and the business environment using Web 2.0 tools.
- Marketing innovation process within department.
- Open Innovation.
- Building a database of analysis, knowledge and experience.
- Speeding up the transfer of product knowledge.
- Internal communication.
Every organization has its own set of rules concerning relations between employees. The need to formalize some areas shows up even in small but dynamically developing organizations. In bigger organizations it also becomes important to inform employees about the organization's activities.
The solutions that we offer enable PR departments to create an official channel of communication between the management and the organization's members. An internal communication system is used to publish the board of directors' solutions, rules and regulations.
Departments coping with legal and quality control processes may directly publish regulations and dispositions on this system.
Employees may also have the possibility to submit their own proposals and ideas. This means that it allows for the creation of two-way communication within your company.